A good example of such an agency is the City of Riverside, CA. The City uses an email alert system to notify its citizens of more than city information and services - it also sends out emergency notifications to the public and to its emergency operations CERT team members. In the case of Tuesday's earthquake, the city used it email alert system to immediately communicate with its 251 CERT members with the most up-to-date earthquake information. Information included time of earthquake, location, CERT activation status and reminders to stay off cell phones and land lines.
Riverside utilizes its email alert service to update citizens on general topics and services, in addition to emergency related notifications. Using existing resources like website content, they are able to provide more information and better service to citizens. You can see the service in action by visiting their website at www.riversideca.gov.
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