Blogs, social networks, and other Web 2.0 capabilities can help you reach citizens with critical information how and where they want to obtain it. But, are any government agencies really using these tools? We've provided examples before, but here are some new findings.
In April, a ScienceLogic survey found that more than 65 percent of government IT workers surveyed said Web 2.0 tools are important to their operations and 20 percent were using tools like wikis, blogs and RSS feeds. More than 50 percent said they are planning on having these tools in place by next year.
In some
cases, such as the Intelligence Communities' wikopedia project, Intellipedia and
the Navy Department CIO blog, the Web 2.0 tools are internal communications
tools.
But other
applications face the public such as those at
USA.gov where they use social media applications to reach the public, including blogs, RSS
feeds, podcasts
and microblogs.
A recent
article on Read Write Web, "To 2.0 or Not 2.0? That is the Governments'
Question" (http://www.readwriteweb.com/archives/government_20.php),
provides additional examples of how the government is using social media to
reach the public.
In a recent
blog
post by Daniel Mintz, chief information officer for the U.S. Department of
Transportation, states, "The second
generation of Web access will change the way government delivers services and
its relationship with the American public."
While there are many examples of government embracing Web 2.0, I am now looking for more examples of how this embrace of technology is resulting in positive change and efficiency in how government interacts with the citizen. The changes instituted following comments on the TSA blog are very positive examples. I hope to find more and document them here over time.
One thing we do see is that content that challenges and engages the citizen (what we call, "Compelling Content") seems to be more successful in Web 2.0 which is fundamentally an environment where content faces a lot of competition for attention.
We will be discussing these issues at the Proactive Communication Roundtable at the Department of Treasury where we will talk about embracing new channels, leveraging channels that have been with us for longer (mainly email), and how different agencies use compelling content to engage users.
Bev Godwin of USA.gov was on Federal News Radio today discussing this topic: http://tinyurl.com/48t