In June 2006, the State of Indiana began a two-year process to provide residents, business stakeholders and visitors to Indiana with a more convenient, user-friendly website. During this redesign, Indiana’s Department of Family & Social Services considered a digital communication solution capable of sending targeted messages directly to interested residents that would fulfill the agency’s goals of proactively informing stakeholders of updated information.
On February 19, 2008, Indiana launched GovDelivery’s Digital Communication Management system, and became the company's first statewide implementation. GovDelivery offers IN.gov visitors a convenient way to stay current on updates from nearly 60 state agencies, on more than 1,500 specific subscription topics via email and mobile messaging.
Indiana’s website has experienced an increase in web traffic as well as increased communication from agencies that have implemented GovDelivery on their sites. Digital Communication Management is a cost-effective solution and a direct means of reaching the public while decreasing the need for direct mail, printing, postage, and other administrative costs. Six months after implementing the GovDelivery solution, the Indiana reported a positive ROI of between $200,000 - $250,000 as they replaced contracts with multiple providers with the GovDelivery solution.